About
Why we exist.
Film in South Africa is expensive. Import markups, distributor margins, and small market size all push prices up to the point where shooting regularly becomes a luxury.
We started Truth Photographic Company to change that. We import Foma film and chemistry directly and price it as fairly as we can — not to get rich, but to get more people shooting.
Foma has been making film in the Czech Republic since 1921. It’s proper film, properly made, at a price that doesn’t punish you for using it.
If you shoot more because of us, we’ve done our job.